By: Laura HillardUpworthy

September 24, 2015

MyFamilyBuilders allows kids to literally build their family members.

Not all families look alike — yet toys often do.

How would our world change if kids could put together characters that accurately represent the people in their actual families?

They’ll soon be able to do just that — and easily — thanks to this new toy set that’s not only fun, but kind of revolutionary. Each set of toys comes with 48 magnetized wooden pieces that can be taken apart and put together in whatever configuration the child chooses.

Kids can create families that look like this:

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Or this:

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And a whole lot more!

The idea struck Ez Karpf a year ago when he and his wife were shopping for gifts for their friends’ children.

“Our friends have a multiracial family, and I just assumed I would be able to find a family doll set that resembled my friends’ family,” he told me.

That’s when he discovered what most “nontraditional families” already know: It’s nearly impossible to find toys like that at most mainstream retailers. After hitting the doll aisle in several stores, Karpf and his wife came up empty-handed.

That got Karpf thinking: It wasn’t just this one family he was having a hard time finding a gift for. There were no dolls that would work for another friend’s two-dad family or his cousin’s single-parent family.

The lack of diversity in dolls doesn’t make sense because families are most certainly not one-size-fits-all.

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